Sunday Letters is value packed newsletter covering growth strategies and insights from the branding and marketing world for brand builders

and occasional updates on my work and behind the scenes of building Beond.

We help ambitious companies build brands that resonate - through strategy, design, storytelling, content and experiences that people actually care about and move the needle in the modern era.

What we cover:

• Live project diaries - watch our work unfold in real-time, mistakes and all.

• Original trend reports and cultural analysis (because context matters)

• Our take on brand strategy, positioning, and storytelling that works for the next decade.

• Experiments, activations, and ideas we’re testing in real-time.

• Beyond marketing campaigns: how the best brands turn attention into revenue

• Creative that actually performs - bridging the gap between beautiful and profitable.

• The insights of the modern D2C world and how it functions across different markets
  

Let me give you some background about myself

I started as an independent designer after my Interactive Media Design studies at Algonquin College in Ottawa and have been working as a designer in various capacities for over 6 years.
As the reach of our work spread across the world through referrals and my social media content
( Instagram 60K+) We evolved into a creative company obsessed with producing the greatest work of our lives, one step at a time. With a focus on long lasting context-based and functional design.


Currently building Beond.co, a creative company based in Ottawa, Canada, specializing in brand identity, e-commerce and Meta Advertising.

My study was focused on making me jack of all and master of none. Starting from coding, Illustrations, Web and UX design, Ecommerce, Photo and Videography, Film making, motion graphics, and even JavaScript. (Yes, I told you jack of all, since these are all part of Interactive media.)

Anyways, I really enjoyed Web UX and Branding, which I went in-depth myself and worked on projects of various sizes with tech companies to media shops and agencies locally in Ottawa, Canada.

I love building stuff myself. Over the past few years, I have built a few things as passion projects, and the one that stands out is, I created this Digital Signage app that allows restaurants to show menus on screens without paying $40-50 per month. I liked the challenge, and most of my clients in the beginning years were local restaurants and they needed it. (I taught myself how to make APIs, CDN, Backend programming and all that jazz to make this work.) It was a lot of fun. Never thought of scaling it because I already had my plate full with design work. I still get monthly subscriptions from local restaurants from this.

I consider myself to be an aspiring polymath, and learning comes very easy to me, and I have ideas and perspectives on many fields, from Nietzsche’s philosophy to AI and religion but at the moment, I am working with beam like focus on building Beond so my content other than the work, insights from branding and marketing, is around building the business.

Consider following and coming along the journey because this is just the beginning and there is a lot to create.

-Anurag