Sunday Letters Mar 3, '25
Thinking long-term is a great healer for short-term failures
Last week, I talked about the dilemma of growing a service-based business and finding ways to become more leveraged. There were three options I was exploring—selling a productized service, increasing pricing, and standardizing the process for every project.
Here are a few things that I am doing:
Productized Service – Good part: I have created a new offer to sell a productized service in a way that will not take a toll on my time but will add some revenue. Challenge: I have found ways to source leads for it, and it's not social media. It’s more traditional mediums like cold calling, networking, and ads. Good part: I called, and I have a few businesses interested. This could be a good way to generate ongoing revenue without being buried in projects. I will share all of it once I have a few paying businesses for it.
Premium Projects – Well, to think about it, this has been the whole point of posting on social media—to attract interesting projects. So, creating a standardized, factory-style process for everything is not the path I am taking. I will keep posting content that provides leverage to attract premium and interesting projects. Although I go off track sometimes, I need to remind myself that my horizon for this is in years. Thinking long-term is a great healer for short-term failures.
Leads and Content Strategy – A few weeks ago, I started posting written content as well, which I am discontinuing for a few reasons:
My work is visual, so writing about it is not making sense. Especially in the beginning when there are only a few reading. Building credibility first by posting design, work, and progress makes more sense. I am moving towards a show-don’t-tell approach, which means posting actual and experimental designs.
It takes a lot of time—I am already yapping on videos, and then converting those scripts into an article or thread is just a time hole.
Videos will keep running—Although it becomes more and more difficult to come up with ideas for content, now I know I need to get up from my chair and shoot proper storytelling. But it’s all part of the game, I guess.
Work- New project is in the works. Really interesting concept. Aim for now is straight and simple- Consistency has been conquered. I see no problem in working 7 days of the week creating, working and producing content around it. Next would be conquering laser like focus on a moments notice which I am seeing as becoming the most rare commodity in our modern world. Reducing the time taken by things like shooting, writing, creating visual directions and designing would be necessary and it is possible by avoid distractions like phone and mental dissociation. ( Working on some actionable things and will update if they make a significant difference)
Goals for now – Create more content, create more designs, attract high-quality projects, and add more leverage to the business.